There are countless ways of rewarding players in video games. Challenges and awards in games influence the way gamers interact with entertainment and the time they spend inside the gaming universe. It is especially difficult to reward «whales». These players invest thousands of dollars and countless hours of their time in games. What else can developers give them? Xsolla thinks there are a number of ways to reward big spenders in F2P-games.
One of the variants of rewarding players is giving him an opportunity to get an exclusive image-product. Sometime you can give it for free or with a sizable discount. Such products as golden tanks, exclusive islands or virtual lands remain very popular among gamers. The best option is to give your clients products that couldn’t be bought anywhere else. Such generosity should be appreciated by the majority of whales.
Following the rules of in-game economy developed by Valve, you should try to create an award system that gives bonuses for every member of the community. For example, when you give your player a huge castle, the whole guild can live there. Or when your whale gets a special weapon it guarantees special bonuses for others. There are literally millions of variants. Everything depends on your game and economical limitations.
Give whales and opportunity to take part in the creation of some particular exclusive content for your game. Such bonuses are often offered on Kickstarter to backers of various products.
This probably one of the most difficult ways to reward a player and also one of the most effective. You can get some emotional reaction from the player when you show him all his achievement, let him see all the things he managed to do in this game. Let your users walk around the virtual woods and hear the songs that local NPS have written about their heroic quests. Such things work better than most material rewards.
But nevertheless monetary bonuses still remain among the best ways of complimenting whales and other gamers in F2P-products. For example you can decrease payments and give your users additional content with their virtual goods. You can decrease your commission and prices. Xsolla helps with organizing such «payment rewards». One of the possible variants of rewarding gamers through Xsolla-services is explained by Xsolla’s analytic Maxim Fedurin:
«Reward can be spent in various ways. Our system helps to save and transfer different information, which is used to give gamers different bonuses. For example the developer can publish two buttons in his game: „1 -buy 100 units of virtual currency and get a sword“ and „2 — buy 100 units of virtual currency and get armor for free“. We attach one parameter to these buttons and inform the project about successful purchases of 100 units of virtual currency using the specific bonus button».
Reward is one of the most important parts of the game. You have to be very careful trying to figure out, how it will influence gameplay and your product in general.
«The best way to reward a player is to give him something that he really likes and desires. A good way to make a „whale“ feel a little better is to let him take part in some kind of event or get some cool cards from your store. A lot depends on the game’s theme», — Playtestix CEO Alexader Dzuba says.