Alternative App Stores: Manufacturer’s Stores


In addition to the most well-known app stores such as Google Play and the Apple App Store, there are many alternatives that offer different benefits to developers and users alike. In the last few years, a wealth of avenues to get your app or game out into the world have sprung up. Manufacturers of hardware have even gotten in on this technological boom. This week, we are going to focus on manufacturers’ app stores, which offer many additional perks that you may not know about. According to research by booze&co in this article, in 2014, 46% of revenue in the global app marketplace will be directly from games, out of an overall estimated $40.6 billion. Looking into untapped markets, therefore, is in a developer’s best interest.

Infographic about the growing mobile industry and breakdown of app categories by booze&co.

Infographic about the growing mobile industry and breakdown of app categories by booze&co.

App Stores by Top Manufacturers



Samsung App Store

Samsung is a titan of the mobile and electronics industries, based out of South Korea. Samsung’s App Store is one of the most secure mobile stores, because of its rigorous acceptance process. There is also a super-intuitive suggestion and search feature which is built into many Samsung devices and can help every user find the right content for them. If you’re interested in selective apps and smart search options, this is a great platform to use. With 30.4% global market share of smartphones, according to this article on AppFlood, developers would see a huge increase of additional potential customer influx if featured on the Samsung App Store.

Screen Shot 2014-04-30 at 3.40.21 PM

LG SmartWorld

LG, another leader in the electronics market, also has its very own app store called LG SmartWorld, which offers users and developers something different as well. LG has a high growth rate at 108.6% increase when recorded in quarter 2 of 2013, according to AppFlood, in the smart phone marketplace, which means it’s a great platform on which to release apps if you want growth. With more and more users, developers have a rapidly expanding, untapped potential customer pool to pursue, making LG SmartWorld a promising manufacturer-based app store to explore.


Nook App Store

Among eReaders, Nook is a definite leader. The Nook App Store is the official app store for Barnes & Noble’s Nook, supporting Android. It’s also very tightly managed and curated. Although it may be a harder process to get supported by the Nook App Store, the huge number of Nook owners means releasing apps for Nook is a viable choice if you have one that fits the market. The selectiveness of this app store means your app has better visibility and a very specific audience base.

Screen Shot 2014-04-30 at 3.35.53 PM

DoCoMo Market

This marketplace, offered by the giant Docomo which claims more than half the Japanese cellular market, is the official Android app for this Asian manufacturer. Special optimization for the Japanese marketplace means apps cater specifically to users who are most likely to benefit or enjoy those specific apps and games. It’s curated for Japanese culture and product compatibility.

Lenovo App Store (Closed)

Recently closed, it’s important to reflect back on Lenovo and see how the Chinese manufacturer’s official app store was important for getting apps pre-loaded and also available for purchase in one of the largest pools of devices in the Asian market. You can read more about their official statement here.

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