One of the main reasons the new Merchant Account came into being is to track analytics whether through numbers from sales, transactions by geographic location, or conversions.
The Xsolla New Merchant Account category we are going to cover for today is analytics if you couldn’t guess from the previous introduction. The Analytics category is divided into 5 subsections: Transactions by Country, Gross Revenue, Conversions, Active Payers, and Gross Revenue by Payment System.
Next, we will be dividing our attention into these separate subsections to see exactly how your experience will pan out and what each entails for you and your game.
Transactions By Country
The first subsection, Transactions by Country, shows exactly what you would assume. Once you select the project (game) and the desired timeframe, data will show through color-code on a map with the most transactions occurring in the darkest regions. Below the map, you can find information pertaining to the country of transaction occurrence, game currency amount from that specific country, and total amount of money received.
This is important information for all levels of management within for the game developer because it shows exactly which areas of interest were the most effective for your game. In a financial standpoint, the CFO can use this page to find out in what quarter and for what reason there were success and failures and adjust budget and targeting accordingly. For the simple indie developer/owner, this is important because most often than not, their game is only offered in one select area and with Xsolla implementation to expand into other areas, the game developer can keep track of how much exposure to see which areas were the best performing.
The next subcategory, Gross Revenue, boasts a graph with total money earned to number of total transactions. This can be set to show by day, week, or month per project (game) in a given specified date. Because the information in Gross Revenue shows the given game currency amount, total transactions, total money, and average payment, anyone can become the manager of finances per project.
All information is logged and readily available. By being able to look back into the records to locate a specific transaction or day, anybody can log this information and use it to generate targeted campaigns and fund specific areas of interest which perform better than others.
The third subcategory, Conversions, starts off with a graphic image on successful transactions vs unpaid requests. Also able to set the time period and group by day, week, month, you can look to see exactly where the problem was if there was any. For instance, if there are 4 successful transactions for a specific day with 6 unpaid requests, conversion comes out to be 40% and all of this information is already calculated and logged when you go in to see Conversions under the Analytics tool.
The Active Payers tab posts total amount earned for that specific time period versus the total amount of respective active payers. With this information, you can clearly see during a specific period, how many active payers there were, how much game currency they obtained, and the total amount spent for each transaction. This way, information such as effective pricing of in-game items, virtual currency, and unique targeting can be made more efficient and tweaked to see fit.
Gross Revenue by Payment System
The final tab, Gross Revenue by Payment System, shows both visually and statistically which payment method was the most successful as compared to the others. You can see this clearly because the Payment System, Amount, # of Transactions, Avg. Payment, and Percentage of Total Shares are all mapped out. With the information obtained from this subsection, you can see which payment systems you and your game are lacking, which payment system to bolster and strengthen, and how successful each specific payment system is.
While one payment system may hold the highest percentage of the pie, the average payment per transaction for that specific payment system may be lower than another payment system’s such as Credit Card versus Mobile Payments.
A Final Look
Now that Analytics have been featured and covered, you are slowly becoming more situated and accustomed to the New Merchant Account. Analytics is arguably the most important tab on the New Merchant Account and is, in most cases, the main reason for you to sign up. This information on your current projects and games is not readily available for clientele viewing using most other systems so we can say this is both innovative and paramount in educating the client. Be sure to sign up for the merchant account to take advantage of all of these new features and check back for the next review covering Tools.