Much like the gaming industry today, in order to stay relevant, game developers must adapt to the changing demands of their consumers.
When games were first introduced, the widely accepted norm was to sell it as a physical copy, complete with a full package of instructions, cd-rom, and possibly some extra goodies. This shifted towards digital distribution as more and more people realized convenience was one of the main influencers of purchases. This made way for mobile smartphones providing microtransactions and 1-click spontaneous purchases while providing their game or app for free. Finally, the future of this era has arrived as Xsolla announces the Item Bar.
Xsolla Item Bar
What makes this Item Bar unique to something similar in another game is that the Item Bar items are a featured product by Xsolla which can only be bought using real currency. These items will be unique and only available to those who would like to invest their money in order to get the newest, hyped product available only on the Item Bar for the specified time limit.
We recommend developers to take advantage of this feature by generating promotional and seasonal specials where certain items will only be available for purchase during that time. Another recommendation we have when using the Item Bar for your game is to add an extra item out of an available unique 6 item set to a more expensive package only available through purchase with real currency. This way, the devoted gamers are rewarded with extra, special goodies which will be another way to exemplify their support and uniqueness in-game while also adding an element of chance and luck.
Games usually have a set economy which cycles within itself using the virtual currency of the game but by implementing the Item Bar, publishers and developers can rejoice as this brings another method of adding extra revenue into the game directly. Think about it; you can start selling virtual goods for real money right now. Your gamers will also love it as those who purchase the special goods will have new and amazing features to show off in-game.
Some ideas to get you started with your game include selling background changes, additional skins, adding a logo to your nickname, and different weather options. These additional features will enhance aesthetics and make the said character unique-looking but will not affect the general gameplay. You can also think about having an extremely rare and special item for sale only through real currency. This special item will cost a bit more than all other items (think $20-30 instead of $5-10) but will limit the amount of this item in-game which makes those who purchase this item feel that much more special and unique.
Incentivizing Your Game
Gamers these days are spoiled in the fact that they have an endless list of games to choose from in every genre imaginable. Because of this, developers must incentivize their games in order to first gather the largest audience, and next to have this audience devoted enough to spend a couple dollars here and there for aesthetics improvements. Games such as Dota 2 and League of Legends took the correct route when it comes to monetizing their game as the game is free to play but offers in-game item improvements to show off. With Xsolla’s Item Bar comes an endless amount of possibilities in getting your featured products in front of your consumer.
Xsolla CEO and Dota 2 Enthusiast, Aleksandr Agapitov stated, “Xsolla is primarily a payment processing company exclusive to the gaming industry and now we are providing something new and custom for game developers to take advantage of.”
Xsolla’s Item Bar consists of any number of featured items which you can edit and configure as much as you’d like to in our Merchant Account Dashboard. You are allowed to edit the name, description, group set, as well as the image of the items offered. This Item Bar list can then be categorized into multiple groups pertaining to the game. This may sound confusing but it is in fact, quite simple. For example: Let’s say you have a game centered around WWII. You can have 4 different groups for sale including – Warships, Airplanes, Tanks, and Recommended list.
Extra Item Bar Features
Another feature of the Item Bar is that it shows up on the loading page of the game to generate as much publicity and traffic as possible. The Item Bar is fully equipped with 1-click transactions which provides a complete ease-of-access experience for the fan interested in purchasing the item quickly and getting to actually playing the game.
In-game shop Tabs are also featured by Xsolla providing the user with even more convenience to shop using their in-game currency, or switch to real currency at the click of a button. The first tab would feature items available for purchase using virtual credits and the second tab would feature items only available to purchase using real currency. All methods of payment provided by Xsolla will be supported within the Item Bar which completes the all-inclusive package of convenient in-game purchasing.
If you have any questions or concerns regarding Xsolla or would like to discuss something with us, please email email@example.com.
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