Tag Archives: Free to Play

Bottomless IAPs — Balancing Profit with Consumer Value

There are plenty of types of IAPs or microtransactions that can be used in F2P titles. But one that may be the most cost effective is also the best at driving away customers.


For today’s post we’re going to talk about bottomless IAPs and why there are only a few examples of them being used that can actually bring in customers instead of repel them.

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