Tag Archives: mobile games

Interview: CEO Wang of Game Teahouse, Leading Games Resource Platform in China

Xsolla had the exciting opportunity to interview Mr. Wang, CEO of Game Teahouse which is one of the biggest gaming media companies in China. Mr. Wang gives his personal insight on the current and future development of the Chinese gaming industry.

ChengduChinese Logo

Game Teahouse, otherwise known translated as “Youxichaguan,” operates as one of the Southwest’s largest gaming media platforms in China with a specialization in the mobile gaming industry. They are best known for being one of the first to enter into the Chinese mobile gaming industry and for hosting a multitude of well-received gaming events, specifically once a month, year after year. Now as a household name within the Chinese Gaming Industry, Game Teahouse looks to expand their reach into new and exciting markets.

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The Power of Advertising and Cornering the Casual Market

When it comes to brand recognition on the casual and mobile markets the new top dogs at the moment would be King and Supercell for Candy Crush Saga and Clash of Clans respectively.

KateUptonGameofWar

Both titles are incredibly simple in terms of design which has led to other developers trying to compete with them either with clones or similar titles. However, today’s post talks about why this is a giant mistake and how these developers and others leveraged advertising to make competing against them on their terms impossible.

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How the Indie Market has Blocked Cloning

In a recent post, we looked at the problems of cloning on the mobile market and why it’s so hard to label titles as clones. Part of the issue has been the boom of developers and the lower cost and ease of use of the development software.

Super Meat Boy

However, the same elements are a part of the Indie market and for today’s post we’re going to look at how the Indies have avoided clones and if those traits can rub off on the mobile market.

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